Descripción
The original poster that appears in this poster was published to announce the same ceramics exhibition held in Vallauris in the summer of 1964.
Using a calligraphy that is an arabesque, Picasso turns the text and the date into a whole, into a great fair where the “forms” become nature, come to life, dress up and invite us to parade with them through the festivities of the exhibition. This is Picasso’s freedom.
Aguilera Cerni tells us that “the idiomatic sign called Picasso has shown us languages that are now necessary elements for our communicative functioning, for our superimposed cultural nature.” Our artist has created successive systems of figures, a range of symbols that is impregnated with his personality, a language that he handles like a magician and with which he captures multifaceted reality. Picasso explained these aesthetic conceptions, as we have mentioned, saying: “Whenever I have had something to say, I have said it as I felt it should be said. Different contents require different means of expression.”
